Bridgestone offers a wide range of tire choices to meet various drivers' needs and driving styles. Bridgestone tyres manufactured for passenger cars are Turanza, Potenza, Ecopia and Techno models. For the SUV class, Bridgestone presents a variety of Bridgestone Dueler models.

Bridgestone is a multinational auto and truck parts manufacturer from Japan which founded in 1931. As of 2015, the company is the largest manufacturer of tires in the world, slightly ahead of Michelin. Bridgestone Group had 141 production facilities in 24 countries as of 2005.